... a reputation which is confined to the surface, and lose it and become pitied, then despised, then forgotten, entirely forgotten—the frequent steps in a surface reputation. At surface reputation, however great, is always mortal, and always killable if you go at it right—with pins and needles, and quiet slow poison, not with the club and tomahawk. But it is a different matter with the submerged reputation—down in the deep water; once a favorite there, always a favorite; once beloved, always beloved; once ... — Chapters from My Autobiography • Mark Twain
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