... It is very curious to watch the efforts of two shop-keepers to ruin each other, neither having the least idea that his ruined neighbour must eventually be supported at his own expense, with an increase of poor rates; and that the contest between them is not in reality which shall get everything for himself, but which shall first take upon himself and his customers the gratuitous ... — A Joy For Ever - (And Its Price in the Market) • John Ruskin